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Dr. Mara Einstein
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Blog
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SPEAKING
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Homeland security lowers hiring standards and floods social media with patriotic, often xenophobic, recruitment posts
Hoodwinked, Social Media Mara Einstein 9/5/25 Hoodwinked, Social Media Mara Einstein 9/5/25

Homeland security lowers hiring standards and floods social media with patriotic, often xenophobic, recruitment posts

Marketing experts say that taken together, the various posts show a scattered strategy, probably because the agency is targeting such a wide array of audiences.

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Why can’t we look away from stories about cults?
Hoodwinked, Cults Mara Einstein 7/4/25 Hoodwinked, Cults Mara Einstein 7/4/25

Why can’t we look away from stories about cults?

The real story may not be about those who fall prey, but about realizing that we’re all vulnerable to manipulation.

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TikTokers Plead for Fans To Follow Them Elsewhere As Ban Looms
Hoodwinked, Social Media Mara Einstein 1/17/25 Hoodwinked, Social Media Mara Einstein 1/17/25

TikTokers Plead for Fans To Follow Them Elsewhere As Ban Looms

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Has staying silent this Pride Month helped or harmed brands?
Purpose Washing Mara Einstein 6/29/24 Purpose Washing Mara Einstein 6/29/24

Has staying silent this Pride Month helped or harmed brands?

In June, many legacy brands scaled back their Pride campaigns in response to political and social tensions. However, as the LGBTQ+ community expands in size and restrictive legislation spreads across the US, experts question whether this is a wise long-term strategy.

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Six infamous marketing blunders, their impacts and crucial lessons to enhance your brand strategy
Purpose Washing Mara Einstein 6/28/24 Purpose Washing Mara Einstein 6/28/24

Six infamous marketing blunders, their impacts and crucial lessons to enhance your brand strategy

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Look closely. Is that a real person?
Artificial Intelligence, Black Ops Advertising, Social Media, Native Ads Mara Einstein 6/21/24 Artificial Intelligence, Black Ops Advertising, Social Media, Native Ads Mara Einstein 6/21/24

Look closely. Is that a real person?

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Taylor Swift attended Travis Kelce’s last game, and the NFL star is enjoying a boost in popularity and profits
Influencers Mara Einstein 9/29/23 Influencers Mara Einstein 9/29/23

Taylor Swift attended Travis Kelce’s last game, and the NFL star is enjoying a boost in popularity and profits

Taylor Swift expected to attend another Travis Kelce game as her fans keep buying Kansas City Chiefs gear and tickets

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'He Gets Us' Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?
Purpose Washing, Marketing Religion Mara Einstein 2/14/23 Purpose Washing, Marketing Religion Mara Einstein 2/14/23

'He Gets Us' Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?

'He Gets Us' Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?

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How did a Democrat become the most popular politician in conservative Alaska?
Influencers, Black Ops Advertising Mara Einstein 10/28/22 Influencers, Black Ops Advertising Mara Einstein 10/28/22

How did a Democrat become the most popular politician in conservative Alaska?

How did a Democrat become the most popular politician in conservative Alaska?

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Real Housewives is a product placement paradise. But fans say the series recently went too far.
Black Ops Advertising, Native Ads Mara Einstein 5/11/19 Black Ops Advertising, Native Ads Mara Einstein 5/11/19

Real Housewives is a product placement paradise. But fans say the series recently went too far.

Real Housewives is a product placement paradise. But fans say the series recently went too far.

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A recent study determined that “manipulative and disruptive” advertising is the norm on apps for kids.
Influencers, Native Ads Mara Einstein 11/2/18 Influencers, Native Ads Mara Einstein 11/2/18

A recent study determined that “manipulative and disruptive” advertising is the norm on apps for kids.

Children Are Getting Great Practice at Being Sold to All the Time

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A Brief History of "Woke" Advertising
Purpose Washing Mara Einstein 7/15/17 Purpose Washing Mara Einstein 7/15/17

A Brief History of "Woke" Advertising

A Brief History of "Woke" Advertising

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Ad-World Insiders on How the Hell That Pepsi Ad Got Made
Purpose Washing Mara Einstein 4/7/17 Purpose Washing Mara Einstein 4/7/17

Ad-World Insiders on How the Hell That Pepsi Ad Got Made

Ad-World Insiders on How the Hell That Pepsi Ad Got Made

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“Fake news” has existed as a device of corporate marketers and advertisers whose deceptive tactics continue to evolve in the digital age. And has it evolved!
Native Ads, Black Ops Advertising Mara Einstein 4/3/17 Native Ads, Black Ops Advertising Mara Einstein 4/3/17

“Fake news” has existed as a device of corporate marketers and advertisers whose deceptive tactics continue to evolve in the digital age. And has it evolved!

All The News That’s Fit To Buy

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Good at Skipping Ads? No, You’re Not
Black Ops Advertising, Native Ads, Influencers Mara Einstein 11/26/16 Black Ops Advertising, Native Ads, Influencers Mara Einstein 11/26/16

Good at Skipping Ads? No, You’re Not

Good at Skipping Ads? No, You’re Not

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Niche businesses that aim to help the poor attract competitors
Purpose Washing Mara Einstein 8/6/12 Purpose Washing Mara Einstein 8/6/12

Niche businesses that aim to help the poor attract competitors

Compassionate Consumerism Draws Copycats

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