How did a Democrat become the most popular politician in conservative Alaska?
I spoke with Summer Koester, contributor to The Independent for this story:
“How did a Democrat become the most popular politician in conservative Alaska?”
Below is a brief extract from the article. Please visit The Independent to read the full story here.
“Dr. Mara Einstein, the author of Black Ops Advertising, points out the importance of branding in selling anything from products to politicians. “Brands are made up of a logo or a symbol, a tagline, and a mythology,” she explains. “In Mary Peltola’s case, the logo is the candidate herself... ‘Fish, family, & freedom’ is simple and yet communicates so much – a commitment to the environment and sustainable fishing, concern about family matters even if she supports abortion, and freedom is code for support of the Second Amendment.””