'He Gets Us' Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?
I spoke with Kathryn Lundstrom, commerce and sustainability editor at AdWeek for this story:
“'He Gets Us' Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?”
Below is a brief extract from the article. Please visit AdWeek to read the full story here.
“The sole purpose of this $100 million campaign is for me to change my mind from ‘Christians are hypocritical’ to ‘Jesus was a really cool guy,’ right?” said Mara Einstein, professor of media studies at Queens College, City University of New York. “It’s a lot of money to spend for a guy who really already has some pretty good brand recognition.”