Taylor Swift attended Travis Kelce’s last game, and the NFL star is enjoying a boost in popularity and profits
I spoke with Weston Blasi, a reporter for MarketWatch for this story:
“Taylor Swift expected to attend another Travis Kelce game as her fans keep buying Kansas City Chiefs gear and tickets”
Below is a brief extract from the article. Please visit MarketWatch to read the full story here.
“But while Kelce may be enjoying some extra time in the spotlight right now because of Swift, could there be any downside to him and the singer being seen together?
“A lot of Taylor Swift’s brand is based on her relationships,” Mara Einstein, a media studies professor at Queens College, told MarketWatch. “Who she’s dating? How long are they dating? When are they breaking up? So even if this doesn’t go well, it will be beneficial for her because it has been in the past.”
“There isn’t really a downside for him,” she added, “because I’m guessing that whatever audience base he garners from her may not have been aware of him to begin with.””