A recent study determined that “manipulative and disruptive” advertising is the norm on apps for kids.
I spoke with Joe Pinsker, staff writer at The Atlantic for this story:
“Children Are Getting Great Practice at Being Sold to All the Time”
Below is a brief extract from the article. Please visit The Atlantic to read the full story here.
“I think the targeting of children in this way, and the manipulative ways in which they do it, is really abominable,” says Mara Einstein, the chair of media studies at Queens College and the author of Advertising: What Everyone Needs to Know. Her main concern is that young children have difficulty recognizing what’s an ad and what isn’t. She says that among marketers, this understanding is “really standard stuff, and the fact that it’s not being applied in the app space is pretty disturbing.”