Has staying silent this Pride Month helped or harmed brands?
I spoke with Audrey Kemp, a reporter covering influencers, creativity, labor and sustainability, for The Drum for this story:
“Has staying silent this Pride Month helped or harmed brands?”
Below is a brief extract from the article. Please visit The Drum to read the full story here.
“Experts also recommend looking to brands that have successfully executed authentic and effective Pride campaigns. Mara Einstein, a professor of media studies at Queens College, City University of New York, points to Levi’s as an exemplar.
“They have merch, they donate to LGBTQ+ causes, they were one of the first companies to have partner benefits, and their commitment goes back decades,” says Einstein. “That is how you do purpose. That is how you create impact.””