Blog
Marketing covers a lot of territory. Commercials. Tiktok. Insta. Billboards. Magazines. Podcasts. Even full-length movies.
Brands cover, well, just about everything. From the clothes we wear to the cars we drive.
Commercialism has invaded every facet of our lives—from the Pampers gift bag in the maternity ward to the pine-box, sustainable funerals that will set you back a cool $5000.
Here you will find information on what marketing is, how it gets you to buy now and what aspects of your life are being invaded for corporate profit.
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Cult Brands
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Reclaiming Personal Agency
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Deceptive Advertising
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Influencer Scams
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Multilevel Marketing (MLMs)
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Marketing Higher Education
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Marketing Politics, Religion and Spirituality
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Cause Marketing and Purpose Washing
Facebook, Russia, and Black Ops Advertising
It’s not just Facebook’s Russian ads: Hidden advertising is pervasive and growing
Russians were able to secretly insert themselves into our political system because online ads have gone unchecked…
The Secrets of ‘Black Ops’ Advertising. Who is Paying for our News?
It’s a “legitimate con”, according to one former executive at ESI Media, the Russian-owned company that controls London’s Evening Standard and the online Independent. A writer working for Spark, the Telegraph’s branded content division, calls it “creative deception”. For the American communications academic, Mara Einstein, it’s simply “black ops advertising”…
Ladies, the NFL Doesn’t Care About You
I woke up this morning and hit the link for The Daily as I often do. I was a few days behind so I listened to the story about Deshaun Watson. Steam was coming out of my ears.
Deshaun Watson is now the highest-paid quarterback in the NFL. He has also been accused by more than 20 women of sexual assault. Mr. Watson contacted these women through Instagram for massage services. They were legitimate therapists, but it seems he wanted a massage of another kind.
Advertising in The Age of Covid
During the worst pandemic in history, marketers are at a loss. Frankly, they should be.
Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million Americans have just lost their jobs. The only things people — note that I do not say “consumers” — care about buying right now is food and toilet paper.
How Facebook and The New York Times Corporatised ‘Fake News’
There’s been a lot of talk about fake news lately. The truth is that fake news isn’t new.
What is new is the extent to which fake news has overtaken the media landscape and the forms that this misinformation takes. News pieces from far-right ideologues like Alex Jones’ Infowars or Breitbart or Fox News constitute one type of propaganda.