All the reasons why you get sucked in by Influencers.

There are estimated to be 50 million influencers. Most create their content for free.

Those who get paid—in cash (which is not typical) or in kind (with free product)—rarely disclose when they are sponsoring a product. They can’t, because it would hurt their “authenticity,” consumers’ belief that they are untouched by the market.

My talks, article, videos and downloads, offer practical tools for learning the ins-and-outs of the content economy, including how influencer networks tell influencers what to say, and why understanding “parasocial” relationships will help you protect yourself and your pocketbook.