Blog
Marketing covers a lot of territory. Commercials. Tiktok. Insta. Billboards. Magazines. Podcasts. Even full-length movies.
Brands cover, well, just about everything. From the clothes we wear to the cars we drive.
Commercialism has invaded every facet of our lives—from the Pampers gift bag in the maternity ward to the pine-box, sustainable funerals that will set you back a cool $5000.
Here you will find information on what marketing is, how it gets you to buy now and what aspects of your life are being invaded for corporate profit.
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Cult Brands
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Reclaiming Personal Agency
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Deceptive Advertising
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Influencer Scams
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Multilevel Marketing (MLMs)
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Marketing Higher Education
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Marketing Politics, Religion and Spirituality
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Cause Marketing and Purpose Washing
Sydney Sweeney American Eagle ad campaign is definitely anti-woke
So much to unpack with this Sydney Sweeney ad campaign for American Eagle.
Purpose Marketing Vs Social Impact
The difference between purpose and impact is that purpose is a nice name; impact makes a difference.
Ben & Jerry's brand activism under attack. Somewhere Milton Friedman is laughing because using a brand for anything more than making money is what he was against.
The ouster of Ben & Jerry’s CEO maybe the nail in the coffin for not just purpose marketing…
Time to rethink purpose
Pride Month 2024 has shown that it is time to rethink purpose.
The Barbie Movie ain’t the Barbie
The Barbie movie made a big splash at the box office, but it’s not doing much to reverse the doll’s image.
Rebranding the Saudis
Saudi Arabia is in the midst of a major rebrand which includes overtaking the PGA, setting its sites on soccer, and luring top music talent to the desert.
Greenwashing: How green is your purchase?
Having an environmental stance has now become table stakes when it comes to consumer marketing. Are the products you buy really green or is it just their advertising?
Ladies, the NFL Doesn’t Care About You
I woke up this morning and hit the link for The Daily as I often do. I was a few days behind so I listened to the story about Deshaun Watson. Steam was coming out of my ears.
Deshaun Watson is now the highest-paid quarterback in the NFL. He has also been accused by more than 20 women of sexual assault. Mr. Watson contacted these women through Instagram for massage services. They were legitimate therapists, but it seems he wanted a massage of another kind.