Marketing Higher Education

It is Possible to Get Into College Without Breaking the Bank…and why colleges don’t want you to know that.

College marketing exploded over the last 15 years in response to millennials aging out of their college years.

Suddenly, colleges had chief marketing officers, many of whom came from traditional corporate marketing backgrounds and they brought their toolbox with them.

My talks, article, videos and downloads, offer practical tools for understanding how marketing technology (“martech”) is used to track you and your child, and why you don’t have to pay top dollar to get a great education.