Marketing Higher Education
It is Possible to Get Into College Without Breaking the Bank…and why colleges don’t want you to know that.
College marketing exploded over the last 15 years in response to millennials aging out of their college years.
Suddenly, colleges had chief marketing officers, many of whom came from traditional corporate marketing backgrounds and they brought their toolbox with them.
My talks, article, videos and downloads, offer practical tools for understanding how marketing technology (“martech”) is used to track you and your child, and why you don’t have to pay top dollar to get a great education.
Grab your free download about some of the many dirty doings of Higher Ed…
…and prepare to get #HOODWINKEDWISE.
Higher Education Marketing Tactics Book by Dr. Mara Einstein
Hoodwinked: How Marketers Use the Same Tactics As Cults
Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult + marketing vortex so attractive to otherwise smart people? How does online manipulation render us victims to the dangerous whims of digital companies, corporations, and conglomerates?
Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders.
Through a combination of industry interviews, advertising analysis, and business and scholarly research, Dr. Einstein pulls back the curtain to reveal how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.