Multilevel Marketing (MLMs)
Why MLMs are everywhere and why they shouldn’t be.
Amazon’s LuLaRich was the most watched docuseries on the platform. People couldn’t get enough information about MLMs. Why the obsession? Seems like everyone knows something affected by these companies, either as a consultant or a customer.
Protected by regulations put into place in the 1970s, these thinly disguised pyramid schemes have thrived in the age of the gig economy when people are looking for much-needed supplemental income.
My talks, blogs, videos and downloads offer practical tools for learning about what MLMs are, how to spot an MLM, and why these companies may be on the decline.
Grab your free download about some of the many dirty doings of Multilevel Marketing (MLM)…
…and prepare to get #HOODWINKEDWISE.
MLM and Cult Recruitment Tactics Book by Dr. Mara Einstein
Hoodwinked: How Marketers Use the Same Tactics As Cults
Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult + marketing vortex so attractive to otherwise smart people? How does online manipulation render us victims to the dangerous whims of digital companies, corporations, and conglomerates?
Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders.
Through a combination of industry interviews, advertising analysis, and business and scholarly research, Dr. Einstein pulls back the curtain to reveal how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.