Hot Girls for Cuomo?
In an epic fail, a Trump-loving podcaster decided to create a promotion called Hot Girls for Cuomo.
Strategically, this was the dumbest thing the campaign could do. Let’s break it down:
Zohran Mamdani’s campaign has been based on bringing disparate groups together to support him while maintaining their own demographic niche. It’s been “Gays for Mamdani,” “Jews for Mamdani,” “Hot Girls for Mamdani.” The list goes on and on. This copy pattern has been embedded in people’s minds for months, and it is associated with Zohran. In co-opting this late in the game, people are more likely to connect it to Cuomo’s opponent than to him.
What is your first step in a PR campaign? Right, buy the URL. Someone forgot this important step, and an unknown enterprising person bought hotgirlsforcuomo.com. It redirects you to the following:
3. Which brings us to the final issue: the last thing the campaign wants to do is connect Cuomo to women half his age in the minds of voters, especially given point #2.
This is why you leave PR to the professionals.