Brands of Faith

In a category that used to be guaranteed an audience – if your mom said you were going to church, you were going to church – now there is a competitive arena filled with both other faiths and a myriad of more entertaining, more convenient leisure time activities. In light of this competition, faiths have become brands and religions are products, sold using the same tools secular marketers do.

Brands of Faith is the first book to take a hard look at why religion is, and needs to be, aggressively marketed. Blending the sacred with the secular, however, has consequences – both for religion itself and for the culture more broadly. We have to question whether religion will survive if it becomes so of the market that it loses its unique selling proposition – the very ability to raise us above the commercial culture.